How Time Doctor helped Personiv save six figures annually in software licenses

At a glance

Personiv is an award-winning business process outsourcing (BPO) company headquartered in Austin, Texas. The company focuses on offering cost-effective business solutions and software licenses to help its clients scale faster and efficiently. By offering finance and accounting, back office, customer experience, and digital services, Personiv is able to support companies of all sizes to reach their goals and increase productivity.

Personiv, a top BPO firm, slashed unused software licenses by 70% with Time Doctor's Web & App Usage feature.


Company Size



Business Process Outsourcing



Work Type


The challenges

At Personiv, the digital services group is focused on helping companies with graphic, web, and print design. One of the main tools they use in their daily operations is a graphic design app which costs several hundred dollars per seat license.

“We had little visibility into who was actually using the app,” Personiv executive Michael de Asa said.

Michael said this created a costly problem for Personiv: “Employees don’t always let us know that they no longer require using the graphics design app. Over time, the number of software licenses we purchased across the company ballooned very rapidly. We needed more visibility into who was actually using the app in their day-to-day work.”

The solutions

“We used to have a couple hundred licenses of a popular graphics design app, and now we have less than 50,” said Michael.

After implementing Time Doctor, Personiv used our Web & App Usage Report to gain visibility into applications used by its team and for how long. The Web & App Usage feature tracks the total time spent in each tool but also provides insights into what tools are considered productive to different teams and job roles.

Michael de Asa, the Head – Senior Director of Information Technology, shared with us that this data from Time Doctor uncovered a huge cost saving opportunity for them. Michael and the Personiv team realized that 70% of the graphic design apps were going unused. They were able to remove several hundred unused software licenses generating savings in the six figures. With Time Doctor, Personiv management now has a new way to impact profitability based on information that is backed up by hard data.

“And there was no way to get this data other than using Time Doctor.

“Time Doctor uncovered that 70% of licenses were unused, saving Personiv six figures!”

It’s useful, especially with the work from home set up now. In the next couple of years as work from home becomes more prominent, they’re going to need to have an automated productivity management tool that they can rely on and get data and make their decisions.

Michael de Asa