How Boring Commerce optimized performance marketing with Time Doctor

At a glance

Boring Commerce is a leading performance marketing company based in India, that specializes in helping e- commerce companies manage their brands end-to-end.

How Boring Commerce optimized performance marketing with Time Doctor

Since 2018, when Boring Commerce was founded, the company has experienced significant growth and now manages over 100 ecom brands, generating more than 10 CR ($1.5M) per month.



Company Size

101 – 500


Marketing and Advertising



Work Type


The challenges

Boring Commerce started using Time Doctor in 2020 to support remote operations during the pandemic, but has since transitioned its entire team back to an in-office environment. Its leaders were looking for data and metrics that would help them build better in-office processes and identify top performers to create the best possible team.

Boring Commerce consists of seven different teams that cover a wide range of services including SEM, SMM, PPC, web optimization, and SEO. Each team has client-specific tasks and projects that they are responsible for, with potentially multiple teams for the same client. This amount of data can start to add up quickly so Boring needed a way to create more visibility into the hours spent per client to help them balance workloads and also uncover trends and behaviors specific to each team.

If you want to make more of your employees’ time and take your company in the right direction, Time Doctor’s data will make that possible for you.

Monica Thakwani

Boring Commerce

The solutions

Monica Thakwani, the HR & Operations Manager at Boring Commerce, shared that Time Doctor has been essential for accurately monitoring in-office performance to uncover trends.
Time Doctor’s integration with Asana was also a huge win for Boring because they can now track how long each task takes to complete giving them more insights into processes and project timelines.


Time Doctor has provided new levels of visibility into what tasks are completed and how long they take. By digging into the productivity of each different team, the company has identified more opportunities to increase productivity and standardize operational functions.

Monica has become a more proactive manager through the analysis of trends and workday activity, which has allowed her to quickly identify and recognize top in-office performance. She’s also uncovered potential training opportunities to help develop the best team for Boring Commerce.

Time Doctor’s data and Workday Insights give more visibility into how teams spend their time and identify key trends that will help them be more proactive.

Tracking idle time helps identify the most productive employees and uncovers potential issues.

Pop-up reminders and alerts help teams to stay focused and on task.

The Dashboard provides instant insights into what teams are working on in real-time.

Tracking website and application usage provides valuable insights that can be used to improve and create new Loss of Pay (LOP) policies for each team.

Time Doctor reports can help bring uniformity and standardization by uncovering how different teams use their own nomenclature for the same projects and tasks.

Helps to balance workloads by tracking the number of tasks and projects for each employee.

By using the Workday Insights from Time Doctor, Boring Commerce has created better processes and reduced the amount of redundant tasks across all teams.

At home or at the office, we just want the best employees to be on our team. With Time Doctor we can identify these trends and figure out how we can be better.

Monika Thakwani

Boring Commerce